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There’s a email marketing idiom that goes, “The money is in the list.”
I’m not particularly fond of that phrase, because it dehumanizes the people on your email list, and reduces them down to a dollar sign. Although it is true that the people on your email list will likely be your most devout customers, the idea of treating them as a revenue source is gross to me.
I decided to change up the phrase to, the Gold Is In The List, because like gold, the people on your list are both
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There’s a email marketing idiom that goes, “The money is in the list.” I’m not particularly fond of that phrase, because it dehumanizes the people on your email list, and reduces them down to a dollar sign. Although it is true that the people on your email list will likely be your most devout customers, the idea of treating them as a revenue source is gross to me. I decided to change up the phrase to, the gold is in the list, because like gold, the people on your list are both valuable a
List Price: $ 15.99
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