When business owners adopt middle management driven business models like DevOps and Agile, it always comes at the expense of; developers, the product and the customer. I’ve been saying that for some time on this channel and – as usual – I stand alone in this assertion.

Today I’d like to discuss a case in point that underlines my hypothesis.

SendGrid.

The SendGrid website is a disaster. It’s what we professional developers would call a ‘Frankenstein’. It’s broken.

In this video, I’m going to highlight a few of the flaws that I experienced with the SendGrid website. More importantly, I’m going to have a look at the broader customer support system and overall management structure of SendGrid – as a company.

What I discovered – in my research – was a hen house of middle managers, bad code and – of course – DevOps.

Let this video serve as a warning to any business owner who thinks that DevOps is a good idea.

DC

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The Gold Is In The List: Find Your First 1,000 High Quality Readers Fast

There’s a email marketing idiom that goes, “The money is in the list.”
I’m not particularly fond of that phrase, because it dehumanizes the people on your email list, and reduces them down to a dollar sign. Although it is true that the people on your email list will likely be your most devout customers, the idea of treating them as a revenue source is gross to me.
I decided to change up the phrase to, the Gold Is In The List, because like gold, the people on your list are both

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The Gold Is In the List: Find Your First 1,000 High Quality Readers Fast

• The Gold Is in the List Find Your First 1 000 High Quality Readers Fast

There’s a email marketing idiom that goes, “The money is in the list.” I’m not particularly fond of that phrase, because it dehumanizes the people on your email list, and reduces them down to a dollar sign. Although it is true that the people on your email list will likely be your most devout customers, the idea of treating them as a revenue source is gross to me. I decided to change up the phrase to, the gold is in the list, because like gold, the people on your list are both valuable a

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