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Learn how Derek Halpern built an e-mail list with 300,000 subscribers. See the complete writeup including more takeaways and resources at https://growtheverywhere.com/marketing/derek-halpern-email-subscribers/

In this video, Derek discusses, corporate America, building Social Triggers, the value of paid traffic, and productivity hacks.

Derek went from being a celebrity gossip columnist to a corporate employee in a Fortune 100 company, to striking it out on his own again as an entrepreneur and the content strategy he used to grow Social Triggers from nothing to 70,000 subscribers in just 16 months. (Today his website claims 300,000.)

Key Takeaways:
-An Online Ad Sparks College Entrepreneurship
-To Corporate America & Back
-Building Social Triggers to 70,000 Subscribers in 16 Months – With A Low Posting Rate
-Content Promotion for New Startups
-The Value of Paid Traffic
-Using the Legs of Your Old Content to Acquire More Customers
-Online & Public Personalities
-One Big Struggle: Hiring
-Advice to His 25 Year-Old Self
-His Day-to-Day Structure
-One Productivity Hack
-Two Must-Read Books

Resources:
Social Triggers http://socialtriggers.com/
Zippy Courses https://zippycourses.com/
Youtility by Jay Baer https://www.amazon.com/Youtility-Smart-Marketing-about-Help-ebook/dp/B00B1FG7VE?ie=UTF8&qid=&ref_=tmm_kin_swatch_0&sr=&tag=viglink23745-20
The Drafting Technique video http://socialtriggers.com/the-drafting-technique/
GE 67: Why Neil Patel Pays ,000 for Content & Gives it Away for Free http://growtheverywhere.com/growth-everywhere-interview/neil-patel-free-content/
How to Increase Sales by 300% with a Persuasive Guarantee (Plus 39 Scripts You Can Copy Today) http://socialtriggers.com/guarantees/
7 Tips On How To Create and Sell Online Courses http://socialtriggers.com/online-courses-create-and-sell/
Titan: The Life of John D. Rockefeller, Sr. https://www.amazon.com/Titan-Life-John-Rockefeller-Sr-ebook/dp/B000XUDGHG?ie=UTF8&qid=&ref_=tmm_kin_swatch_0&sr=&tag=viglink23745-20
As I See It by Jean Paul Getty https://www.amazon.com/As-See-Autobiography-Paul-Getty/dp/0892367008?ie=UTF8&keywords=as%20i%20see%20it%20john%20paul%20getty&qid=1437074991&ref_=sr_1_1&s=digital-text&sr=8-1&tag=viglink23745-20
Twitter @derekhalpern https://twitter.com/derekhalpern

Complete writeup: https://growtheverywhere.com/marketing/derek-halpern-email-subscribers/
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Please watch: “Catch It If You Can: A New Wave of Brick and Mortar Pop-Ups Creates Experiences Not Found Online”

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