Truth About Auto-Responders: Getting The Positive Response

An autoresponder is a computer program that automatically answers e-mail sent to it. They can be very simple or quite complex.The first autoresponders were created within mail transfer agents that found they could not deliver an e-mail to a given address. These create bounce messages such as “your e-mail could not be delivered because…” type responses. Today’s autoresponders need to be careful to not generate e-mail backscatter, which can result in the autoresponses being considered E-mail spa

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