SendGrid.  You will never find a more wretched hive of middle managers.

When business owners adopt middle management driven business models like DevOps and Agile, it always comes at the expense of; developers, the product and the customer. I’ve been saying that for some time on this channel and – as usual – I stand alone in this assertion.

Today I’d like to discuss a case in point that underlines my hypothesis.

SendGrid.

The SendGrid website is a disaster. It’s what we professional developers would call a ‘Frankenstein’. It’s broken.

In this video, I’m going to highlight a few of the flaws that I experienced with the SendGrid website. More importantly, I’m going to have a look at the broader customer support system and overall management structure of SendGrid – as a company.

What I discovered – in my research – was a hen house of middle managers, bad code and – of course – DevOps.

Let this video serve as a warning to any business owner who thinks that DevOps is a good idea.

DC

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