Hi! I’m Sharon Jurd and welcome to my Biz Blitz video. And today the question I pose to you is it really important to grow a database list? I’m telling you yes, yes, yes. It is really important. And I find that a lot of business people that I talk to aren’t building a database around their business and I say to them, “Do you have a database list?” and they go, “Oh yeah I’ve got so many likes on Facebook, I’ve got so many Friends.” That’s not your database list. That is not what I’m talking about here. I am talking about a supply of email addresses of people who want to hear from you; who are genuinely interested in what you have to say.

Now, I want to cover off on three things today. Firstly, you do not own social media. So at any point, as ghastly as this might sound, Facebook could stop tomorrow. It could be shut down and gone and we know that there’s been other social media platforms that have come and gone and if you’re relying on only contacting the people around you or your prospective customers or your current clients, I’m telling you social media is a great way to communicate in some areas but if that is the only way you’re communicating, that is not good for the longevity of your business. You do not own those platforms. Make sure that you use those platforms to connect in a way and then ask them to join your mailing list. And if these people from there want to know more about you, they will be happy to subscribe to you as long as you’re sending them great information and not spamming them. So use the Facebook or other social platforms to get them into your email database list.

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i want to set up a database for a business a family member is starting. at college i got a database class and so i know how to design the database. we worked mainly with ms access and a bit with a phpmyadmin server. but i don’t know what i should use for the business. i just want to have a local server and 2 or 3 client computers that can access and add data to the database. what software can i use or how do i make this possible.

-Renzo A.

Further reading:
http://www.wampserver.com/en/
https://www.apachefriends.org/index.html

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